Standardized product data for automated data integration into other systems are only available for a few industries. Marketingmanager combines the product data of various manufacturers and automatically reconciles the data from merchandise management systems. Subsequently, the data inventories are managed in a structured manner, updated or locked with all linked data and documents.
Customers are heterogeneous and use all touchpoints for their purchases. As a result, offering product information that is always up to date quickly becomes a genuine challenge. From the centralized data basis, Marketingmanager enriches the product data and distributes them as product information across channels and according to predefined rules for marketing and sales.
A large number of connectors for online and print facilitate a connection to existing systems. This way, you can automatically fill web stores but also create data sheets, price lists, labels and many other items in fully automated fashion.
Depending on the type and quality of the product data (or for time considerations), they cannot automatically be integrated into the system. Marketingmanager provides customized input masks through which product data can be entered into the centralized data basis according to predefined rules. Subsequently, the product data can be used for all channels and be distributed automatically
Being able to react quickly to change or to rearrange information swiftly requires a goal-oriented overview of data inventories. Marketingmanager’s centralized data basis facilitates flexible viewing of product information and the data linked to it. The structured views can be sorted according to product groups, manufacturers and many other criteria, thereby forming the basis for quick decision-making.
