PIM/DAM system for medium-sized companies

Data hub Marketingmanager

Data collected efficiently
Data linked intelligently
Data enriched as needed
Data distributed flexibly

„43% of retail partners cannot distribute products efficiently in e-Commerce, because relevant product information from the manufacturers is missing.“

Google Studie, 2017 (Merchant Center)

Marketingmanager simplifies and automates your data-supported marketing by allowing you to supply all marketing channels from a centralized data basis.

Our industry-specific PIM/DAM system represents the control center in this respect,

In order to accelerate marketing-relevant processes by and between manufacturers, wholesalers and specialized retailers with product information in an automated manner; and
In order to supply all publication channels automatically with product information.

Marketingmanager connectors

Data collected efficiently and combined in the central data basis

Centralized access to all assets within the company. Regardless of where they are physically stored.
All important import filters for data integration are already included.
An automated reconciliation with data from ERP and merchandise management systems can easily be performed.
Centralized knowledge database with access to all linked information.
Efficient administration of large amounts of data.

Data linked intelligently and generating views

Organizing product information according to merchandise and product groups and generating current data views.
Visualizing relationships between the data and combining them with each other.
Choose between various windows and detail views.
Automatic synchronization of data inventories.
Individualized entry masks for quick data capture when it cannot be automated.
A search in MarketingManager always provides current data at the push of a button, thereby optimizing work processes in each company.

Data consolidated and enriched

The system is automatically enriched with information based on the connection of different data.
Missing data and information gaps are automatically completed.
Sets of rules and scripts automatically safeguard data quality with a zero-error tolerance.
Identifying duplicate data and assigning information from reference inventories.
Logging of data usage, data version and time of modification.

Data distributed flexibly

Approval process and data versioning prior to data dissemination.
Direct image processing and conversion with continuous control of existing image rights.
Web-based DAM system for the automatic and target group-oriented distribution of product information.
Modules for Office and DTP software for the data-supported automated document production.
Modules for Web CMS and e-Commerce systems for automatic content generation and updating.
Efficient user administration with individual set-up of access privileges.

Bundled offer: Manufacturers

With Marketingmanager sprint, you build a centralized data basis and automatically provide your channels with the latest product information, which enables you to act more quickly in the market.

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The sprint packages

Adjusted to the workflows of manufacturers and retailers, we have versioned our sprint packages. Both versions offer an all-round service for the introduction of your PIM system.

Bundled offer: Retailers

Mit Marketingmanager sprint führen Sie diverse Produktdaten verschiedener Hersteller in einem System zusammen, automatisieren den Datenworkflow und beschleunigen Ihr Time-To-Market.

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